CASE STUDY - REDNET
REDNET, a leading business-to-business Internet, networking and web provider is one of the fastest ISP’s in the UK (consistently scoring highly in independent tests run by Internet Magazine).

REDNET needed a solution for both their own email marketing requirements, and for several clients facing similar problems handling email newsletters.

By branding their own eLISTmanager they were able to quickly and cost-effectively implement an email communication strategy to existing clients, as well as using the tool as the basis for a new service offering email newsletter delivery, consultancy and design.

As a result REDNET now have a popular new service in their product portfolio, thereby creating new revenue streams from both existing and new clients, as well as enhancing their customer retention.

REDNET identified the following problems facing them and their clients before using eLISTmanager :-

	Struggling to send out bulk e-mails effectively
	Spending too much time and resources on direct mail
	Needed a solution that would send either plain text or HTML e-mails depending on the recipients e-mail solution
	A tracking system to help correctly gauge when and how e-mails have been responded to
	Collate stone e-mail addresses in distinct groups for targeted mailshots

The solution
eLISTmanager has enabled REDNET to :-

	Reduce their direct mail budget by 50%
	Increase the frequency of customer communications (usually limited by time and resources)
	Improved their pre and post registration process for seminars
	Prioritise their follow-up calls using statistics

The product eLISTmanager helped REDNET solve their original problems and has certainly reduced the time for e-mail marketing by half. The solution is easy to implement and administer and provides statistics for ongoing monitoring and evaluation.

About REDNET
Founded in 1992 REDNET was one of the first Internet Service Providers (ISPs) in the UK. REDNET specialised in providing small and medium sized companies with Networking, Internet and Web solutions, taking the complexity out and providing end-to-end technology solutions to support their business. Its reputation for quality has inevitably extended REDNET’s portfolio to blue-chip corporates including: Accenture, KLM, Nominet, Patak’s Foods and RAC.

Visit www.red.net

See their branded eLISTmanager at www.e-marketingmanager.com


Any questions? Please contact us and we can arrange a free trial, or even an onsite visit to discuss your requirements.